SodaStream envisages a world without plastic bottles

SodaStream, the carbonated home-drinks manufacturer, has launched a global marketing campaign to encourage consumers to reduce plastic bottle waste.

The campaign "A World Without Bottles" focuses on reducing plastic bottle waste by using reusable bottles. The SodaStream products change tap water into carbonated water so are great for people who want to stop buying plastic bottles but also enjoy sparkling water.  According to SodaStream each reusable bottle saves the environment an estimated 2,000 bottles and cans over a three-year period.

Fiona Hope, managing director, Sodastream UK, said: "With so many environmental issues competing for the public’s attention, bottle waste often gets forgotten. Yet reducing the casual use of plastic bottles is one of the easiest, most impactful things consumers and retailers can do for the environment."

They are releasing a limited edition Drinks Maker which is sold with a twin pack of reusable carbonating bottles and a "better than recycling" message.  For each purchase of the limited edition products SodaStream will also make a donation to The Water Project, a charity that helps make clean drinking water available to deprived communities in Africa.

www.worldwithoutbottles.com